Good Stuff: When Millennials Give

Connections to a Cause: The Millennial Way of Charity” is mostly about financial giving, but also is about millennials volunteering. Some quotes:

  • “Causes matter more than institutions”
  • “millennials are most likely to give when they feel inspired by an organization and when they can see examples of the impact their gifts will have.”
  • “three areas . . . identified to successfully engage millennials online — gratification, simplicity and urgency.”

Want to recruit millennial volunteers? Demonstrate the impact they will have.


Leave a Reply