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How to Write Great Recruitment Copy
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Words have power. Words can stir our emotions and those emotions drive our actions. But if this is true, why don’t the words in our newsletter announcements bring us the volunteers we want and need?
Compare the time, money and effort invested in the ads that persuade us to buy the newest gadget, to the 5 minutes or less we typically spend composing a recruitment message, and we begin to understand. But the good news is that you don’t need a monstrous budget or a video studio to compose an effective recruitment message. A few simple guidelines can convert your message from something people ignore to something they seriously consider. Read more.
Note: I wrote this a lot of years ago but it's still a great way to spark conversations about impact among your volunteers.
The next time you see a group of church volunteers, ask them each to tell you what they do at church.
They’ll likely answer with comments like these: “I usher . . .,” “I teach Sunday School . . .,” or “I visit the shut-in’s . . ..” If you want to get them thinking, say, “Something I read the other day made me wonder how else we could describe what we do. What do you really do when you usher or teach Sunday School or visit shut-in’s?”
There might be blank looks at first, but some prompting and some give and take . . . . . (read more)
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Taking Up Something for Lent
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A blessed Ash Wednesday (Feb. 18) to all. Some people make it a practice to give up something during the 6 weeks of Lent. Here's an alternative: Take up a some simple additional way of volunteering for those weeks. Think of one person each week who could use a phone call. Or pick up trash in a neighborhood park. Or invite someone out for coffee. Whatever your choice, your faith will benefit, and the person you serve will, too!
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